What we do
Whether you need insight generation or consultancy, Insight Angels are equipped to support you in many more ways than a traditional research agency.
Senior client and agency pedigree
We're insight professionals with a difference in both pedigree and philosophy: bringing together senior client-side experience with senior agency experience to deliver something unique.
The best insight programmes and the best embedding expertise
We come into our own delivering strategic market research studies of all kinds, but in many cases the partnership extends further: helping clients leverage existing knowledge or supplementing their insight management capacity.
Partnership over technique
Our passion is not for whizzy techniques, but for the impact insight can have on your organisation. We’re not wedded to particular approaches and will happily manage or work alongside other agencies if that’s what’s called for. We work in a transparent way, on a project or day-rate basis.
We transform insight into great decisions via workshopping, change management, commercial valuation, beautifully distilled multi-media deliverables, training and more.
We’re proud to have worked with some truly great brands.
Insight Angels was founded in 2015 by two market research industry veterans who identified a need for a more flexible and applied approach to customer insight.
Nic is an industry leader in quantitative research, skilled workshop facilitator, lucid brand strategist, and thrives on bringing together multiple insight strands to help clients see the bigger picture and empower them to act. Prior to founding Insight Angels, Nic led the insight practice at brand and insight consultancy Added Value. He also spent several years client-side, leading strategy and insight for eBay in France, Italy and Spain. He's a keen mountain biker, Volkswagen campervan-er, and can often be found hurtling around the Surrey hills with his bike.
Previously a client-side thought-leader, Barbara can manage any research brief, synthesise myriad insights to get to that 'killer slide', and is an expert at embedding insight within an organisation. Prior to founding Insight Angels, Barbara headed up research at eBay Europe and held senior roles at BSkyB and T-Mobile. She has been an MRS Board Director, won AURA awards for driving industry progress and bottom line impact, and was a finalist with her team for the MRS award 'Best in-house team'. She's a keen runner, when not running around after her two young sons.