Nimble, thoughtful, applied insight.

We exist to empower decisions, not generate customer insight that sits on shelves. We do this by coupling high quality market research with synthesis, partnership and support to effect change.


What we do


Whether you need insight generation or consultancy, Insight Angels are equipped to support you in many more ways than a traditional research agency.

Senior client and agency pedigree 

We're insight professionals with a difference in both pedigree and philosophy: bringing together senior client-side experience with senior agency experience to deliver something unique.


The best insight programmes and the best embedding expertise 

We come into our own delivering strategic market research studies of all kinds, but in many cases the partnership extends further: helping clients leverage existing knowledge or supplementing their insight management capacity.

Partnership over technique

Our passion is not for whizzy techniques, but for the impact insight can have on your organisation. We’re not wedded to particular approaches and will happily manage or work alongside other agencies if that’s what’s called for. We work in a transparent way, on a project or day-rate basis.


Business activists

We transform insight into great decisions via workshopping, change management, commercial valuation, beautifully distilled multi-media deliverables, training and more.


Case Studies


We’re proud to have worked with some truly great brands.

The team at Insight Angels are fantastic partners. We spoke with a number of the big consultancies before selecting IA. The pitch promise lived up to the working reality; the team are razor smart, challenging, fast yet friendly and decent too. You get very experienced professionals working on your business who aren’t at their first rodeo; the advice is grounded within the commercial reality, it is succinct and truthful. The model works very well for technology businesses who are moving too fast for slower agencies/consultancies, and the commercials/fees work well too in comparison.

I couldn’t recommend them more highly to a business that is looking at either marketing segmentation, consumer research or broader commercial strategy.
— Phil Lloyd, Chief Marketing Officer, carwow
Insight Angels do something a lot of market research agencies struggle to do well... focus on getting the right questions asked and then having incredible attention to detail when setting everything up. The write-ups not only give insights but also synthesised recommendations that are immediately actionable in the business. The Insight Angels team turns things around quickly and delivers to tight deadlines. Insight Angels has delivered great research for the UK and also on a pan-European basis including focus groups and surveys. Highly recommend them.
— Simon Darling, Chief Commercial Officer, Trainline



about us


Insight Angels was founded in 2015 by two market research industry veterans who identified a need for a more flexible and applied approach to customer insight.


Nic is an industry leader in quantitative research, skilled workshop facilitator, lucid brand strategist, and thrives on bringing together multiple insight strands to help clients see the bigger picture and empower them to act. Prior to founding Insight Angels, Nic led the insight practice at brand and insight consultancy Added Value. He also spent several years client-side, leading strategy and insight for eBay in France, Italy and Spain. He's a keen mountain biker, Volkswagen campervan-er, and can often be found hurtling around the Surrey hills with his bike.


Previously a client-side thought-leader, Barbara can manage any research brief, synthesise myriad insights to get to that 'killer slide', and is an expert at embedding insight within an organisation. Prior to founding Insight Angels, Barbara headed up research at eBay Europe and held senior roles at BSkyB and T-Mobile. She has been an MRS Board Director, won AURA awards for driving industry progress and bottom line impact, and was a finalist with her team for the MRS award 'Best in-house team'. She's a keen runner, when not running around after her two young sons.








If you're curious about how Insight Angels could help, or are interested in becoming an Insight Angel, we'd love to hear from you. Get in touch by filling out the form, or by sending us an email.